Amar bain uu?

"Does peace reign?" Traditional Mongolian greeting.

I am Saranguerel Tseelaajav. My first name means Moonlight. I was born in my grandmother's yurt, a cashmere goat herder in the Arkhangai province, in the heart of the Mongolian steppe.

As a child, I learned the gestures that transform raw down into precious threads. I watched my grandmother's hands sew custom traditional dresses. Listening to my mother's stories under a starry sky of absolute purity and lulled by her traditional songs, by the crackling fire under the yurt. These memories are woven into every Saranguerel piece.

Close your eyes. Imagine the steppe covered in snow in winter, blooming like embroidered velvet in summer. Peaceful mornings with a clear blue sky where the light caresses the hills. Herds of goats that offer us their precious wool, cashmere, move with the seasons, according to the abundance of pastures and streams. This is where our cashmere comes from.

By wearing Saranguerel, you carry the magic of the steppes with you.

French brand of ethical and traceable cashmere from Mongolia | Custom haute couture since 2011.

Unique expertise, from the steppe to Paris
After a doctorate at the Sorbonne, I reconnected with my primary passion and founded Saranguerel Cashmere in Paris in 2011. I am the first designer in France born into a nomadic family producing cashmere in Mongolia. This origin gives me an intimate knowledge of each step, from the combing of the goats to the finished piece.

Fair and supportive trade
Our creations are born in small workshops in the suburbs of Ulaanbaatar, where artisan women knit stitch by stitch, without electricity, continuing an ancestral tradition. Our cashmere, as well as our yak and baby camel wool, comes exclusively from traditional organic farms in the Mongolian steppe, distinct from Chinese Inner Mongolia. Total traceability, animal welfare, respect for ecosystems.

The Saranguerel Cashmere project aims to continue creating sustainable jobs for artisan women and local nomadic producers of noble materials, and to preserve the ancestral way of life and nomadic culture deeply connected to nature.

Haute couture & custom-made
For 15 years, we have been offering a custom-made cashmere service, in yak and camel wool: for women, men, as well as exceptional interior pieces. Each creation is a limited edition, designed to last for decades. Since 2020, we have been collaborating with one of the major French haute couture houses, a recognition of our savoir-faire and the excellence of our House. We are open to future collaborations with designers and other Houses.

Distinctions

• Official Representative Member of the Mongolian Chamber of Commerce in France since 2014.
• Certifications: MNFS - Mongolian Noble Fiber Standard established by the Mongolian government since 2011.
• Créa Femme Award: MFE Nanterre 2011.
• ESS IES Trophy: Medef 2014.
• Biotifyl Awards 2014.
• Runner-up Tiffany Fashion Week / Fashion TV 2015.
• Best Mongolian Business Woman in Europe from the ADMWE association 2017.
• Best Business Woman Medal from the Association of Women Entrepreneurs of Mongolia 2022.
• Eclectic Brand of the Year 2024 by France TV-Info.

“A supportive softness in the moonlight.”

Saranguerel Tseelaajav
Artist-Designer · Founder · Paris